We are seeking a talented and experienced SEO Specialist to join our team. The ideal candidate will be passionate about SEO and have a strong understanding of current SEO trends, strategies, and best practices. As an SEO Specialist, you will be responsible for optimizing our website to achieve higher rankings in search engine results pages (SERPs) and driving organic traffic to our site.
Duties
Conduct keyword research to identify high-volume, relevant keywords for our website and content.
Optimize on-page elements such as meta tags, headings, and content to improve search engine visibility.
Develop and implement off-page SEO strategies, including link-building campaigns, to increase domain authority and improve search engine rankings.
Monitor and analyze website performance metrics using tools such as Google Analytics and Google Search Console.
Stay up-to-date with the latest SEO trends and algorithm updates and adjust strategies accordingly.
Collaborate with content creators, web developers, and other team members to implement SEO best practices across our website.
Provide regular reporting and analysis of SEO performance metrics and make recommendations for improvement.
Requirements
Proven experience as an SEO Specialist or similar role, with a successful track record of improving search engine rankings and driving organic traffic.
In-depth knowledge of SEO tools and techniques, including keyword research, on-page optimization, and link building.
Familiarity with website analytics tools such as Google Analytics and Google Search Console.
Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
Strong communication skills and the ability to collaborate effectively with cross-functional teams.
A proactive and self-motivated approach, with the ability to manage multiple projects and prioritize tasks effectively.