SEO Specialist

Description

As an SEO Specialist at Prokoders, your primary objective will be to optimize our digital content and online presence to increase organic search visibility, attract more targeted traffic, and drive higher conversions. You will play a crucial role in improving our website's search engine rankings and enhancing overall user experience. By employing industry best practices and staying up-to-date with the latest SEO trends, you will help Prokoders maintain a competitive edge in the digital landscape.

Duties

• Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic search terms that align with Prokoders' products/services and target audience.
• On-Page Optimization: Optimize website content, meta tags, headings, URLs, and internal linking structure to ensure search engine crawlers can easily understand and index the content.
• Technical SEO: Work closely with the web development team to implement technical SEO improvements, such as site speed optimization, mobile responsiveness, and structured data markup.
• Content Optimization: Collaborate with content creators to develop SEO-friendly content that provides value to users while incorporating targeted keywords strategically.
• Link Building: Develop and execute link building strategies to earn high-quality backlinks from authoritative websites, enhancing Prokoders' domain authority.
• Local SEO: Optimize Prokoders' online presence for local searches, including managing local business listings and reviews.
• Monitor and Analyze: Use SEO tools and analytics to monitor website performance, track keyword rankings, and identify opportunities for continuous improvement.
• Stay Updated: Stay abreast of industry trends, search engine algorithm updates, and SEO best practices to adapt strategies accordingly.
• Competitor Analysis: Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities in the SEO landscape.

Requirements

• Bachelor's or Master's degree in Business Administration, Information Technology, or related field.
• Extensive experience working as a Business Analyst in the IT industry, with a focus on complex projects and systems.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
• Proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns and improved search rankings.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, etc.
• Solid understanding of search engine algorithms, ranking factors, and technical SEO.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent written and verbal communication skills to collaborate effectively with different teams.
• Up-to-date with the latest SEO trends and best practices.
• Familiarity with HTML, CSS, and website development concepts.
• Knowledge of local SEO strategies and citation management.
• Ability to multitask and manage multiple SEO projects simultaneously.
• Creative thinking and problem-solving skills to overcome SEO challenges.
• Proficiency in business process modeling and requirements management tools.
• Strong documentation and presentation skills.
• Ability to work independently and in a team environment, with a proactive and self-motivated attitude.